Philip Maddocks, a third-generation farmer born and bred in Shropshire, founded PDM in 1991.
Philip’s grandfather, Wilfred grew vegetables for the markets with 1 acre of land from the 1930s. Wilfred grew this into a successful and respected farming enterprise which Philip’s father and now brother have continued in the same spirit. Philip’s passion for salad and determination to drive new opportunities inspired him to create PDM. His genuine love and respect of the land, desire to grow the very best produce, and passion for innovation is at the heart of everything we do here at PDM.
We’ve grown from 10 acres of iceberg lettuce to 3,800 acres of salad crops in our fields today. We are the UK’s second largest whole head lettuce grower, largest babyleaf grower and the UK’s first vertically integrated producer of fully prepared bagged salads.
Based in the heart of England, we’ve worked hard to create an environment that is committed to growing outstanding produce. At the very foundation of PDM is respect for the land we farm, for our crops, our team and our valued customers and suppliers.
The PDM family is a big one and a happy one and we pride ourselves on our commitment to growth, innovation and nurturing produce from its seed, all the way to your plate.
PDM founded growing 10 acres of iceberg lettuce
Additional lettuce crops introduced
Started to grow babyleaf crops
Supplied our first salad
Extension and upgrade
Ready to eat, prepared salads launched
B.fresh Foods launched with HPP Juice Range
Second prepared salads site opened
First phase of Innovation Centre opened
The best is yet to come…
The sandy loamy soils of Shropshire are the perfect environment for our wide range of quality lettuce, celery and salad leaves to flourish.
We’ve farmed on these fields for generations meaning we’re experts at how to best protect the land to grow delicious and lovingly prepared produce.
The same passion, expertise, commitment and quality values are also reflected in our Spanish and Italian growing areas which complement our Shropshire seasons
& crop care
We work hard to deliver great service, quality, leading insight and innovation in all that we do for our customers.
We supply from two state of the art purpose built high care production facilities on our farm in Shropshire. Our commitment to quality is reflected in our technical accreditations including BRC grade AA+
We’re proud to work in partnership with some of Britain’s leading retailers, foodservice companies, wholesalers and specialist outlets.